WCBN Radio Website
Revamped the design to improve live streaming services and information architecture.
Role
UX Designers | Researchers
Team
5 UX Designers | Researchers
Deliverables
Information Architecture
Wireframes
Visual Design
Presentation
Time Frame
10/2017-12/2017 [2 Months]
Reorganized information architecture and modernize the interface to attract more student listeners.
Based on the problem statements and the needs of clients, our team settle different goals from customer and stakeholder to design a user-friendly and aesthetically pleasing website so that the WCBN can
• Attract more student listeners.
• Gain more donors.
Process
Current Websites
Emphasize the User
We conducted 7 interviews with stakeholders who are using the existing radio website and used a competitive analysis to help us to understand user behavior and cleaner information architecture.
Methods we used to debrief the interview notes
Affinity Wall
User Personas
Developed user personas for the two primary users and one secondary user.
Here is what we've learned:
Clean Information Architecture
The website had irrelevant and unnecessary on the site that distracts users and the schedule is hard for users to read.
Intuitive Online Streaming
It is hard for users to find online streaming for the music because of the size and position, and it opens a new page for online streaming as well.
Opportunity for Displaying Special Events
Users display an interest in interviews and special events hosted by the radio station & prefer to have contact information for WCBN hosts.
Clean Information Architecture
Reorganized the sitemap to make the layout cleaner.
Increase the readability on the schedule page for both DJs and students.
Intuitive Online Streaming
Make online streaming the dominant part on the screen.
Opportunity for Displaying Special Events
Put featured events on the homepage and created a special event page.
Reflection
This is my first UX project and working with a real client. This project helps me to understand the completed UX process such as how to conduct user interviews, understand information architecture, and sitemap. It helps me to understand the communication with a group of designers.
Thanks for reading so far.
